Fresh Direct Case Study Report

COMPANY NAME/WEBSITE/INDUSTRY FreshDirect, www.freshdirect.com, online grocer BACKGROUND/HISTORY Jason Ackerman and Joseph Fedele cofounded FreshDirect in 2001, not extensive after other online grocers had failed. Less than three years later, its iconic refrigerated trucks could be seen all all over the Manhattan streets. Ackerman and Fedele split up the responsibilities based on their expertise. In that Bloomberg interview, Ackerman said, Joe, having worked at -- and built -- Fairway was prudent for bringing in all of the impart. And I focused on how to really take all the supply and jump it in spite of appearance the warehouse and actually get it to the client, which was no small effort (Goldberg, 2010). The idea fag the company is to give consumers the freshest food contingent by get food directly from the producers. FreshDirect allows customers to place orders online, because it prepares the foods at its processing core group in Long Island city and it is d elivered during a prearranged time that day. though it has had at least 5 different CEOs since it was founded, as of may 2011 the current CEO of FreshDirect is Jason Ackerman. rig out ANALYSIS Strengths It has a wide selection of low price items with last quality. It uses an advanced(a) software system to manage production. Strong relationships with local growers and distributors.

A warehouse close to its customer base that has 12 secernate temperature zones. Extremely high standards for health, safety, and cleanliness. Weaknesses Limited offering of nonperishable products. teensy gross sales area, focusing on selected zips codes in and around unused York. deadening to diversify into packaged and nonperishabl! e products. Senior management has changed umpteen generation (at least 5). Opportunities Reputable brand name and customer inscription increase business through word-of-mouth advertising. May continue local business, and possibly expand nationally by unify with another grocer. May start offering...If you want to get a full essay, order it on our website: OrderEssay.net

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